The John Lewis Christmas advert is always hotly anticipated, and this year is no exception.
This year’s follows a young boy as he shares his favourite festive traditions with a new friend.
The ad launched on line at 8am this morning and the ad will first air on TV at 8.15pm on Thursday 4 November on ITV, in a special premiere during The Pride of Britain Awards.
The two minute advert, entitled ‘Unexpected Guest’, is a joyful story of friendship, which celebrates the magic of Christmas moments experienced for the first time.
The retail giant dropped a big clue to the hotly anticipated ad right here in Newcastle this week as an unexpected spaceship crash landed in Northumberland Street.
The advert tells the story of Nathan, a 14-year-old boy on his way home from school who spots a flashing light in the distance and chases it to the woods beside his home; it is here that he encounters 14 year old space traveller, Skye and her ship from another galaxy.
The ice is broken as Nathan adapts his own Christmas jumper by adding a star and twinkly lights – just like Skye’s.
The pair spark a friendship and we watch as Nathan helps her to discover the magic of her first Christmas.
We then see Nathan introduce her to some of his favourite Christmas moments, bringing her fairy lights from his family’s tree, amazingly she is able to power them herself with her super powers.
After a festive meal with family and friends, Nathan brings Skye a mince pie, and she delights at trying this for the first time.
Together, their friendship grows while watching Christmas films and playing in the snow.
The time comes when Skye has fixed her ship and must return to her home planet and the pair are to be separated.
It is a bittersweet, heartwarming moment where Nathan gifts her his Christmas jumper, the same one he was wearing when they first met, and the pair say goodbye just before she boards her ship.
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As Skye leaves, she disappears into the night sky and leaves a twinkling star on a Christmas tree in the distance. Watching all through her eyes reminds us of the magic of a first Christmas, and the moments that matter.
The shop said: “We take viewers on a magical Christmas journey, all through the eyes of the lead characters, a young boy called Nathan and the space traveller, Skye.
WATCH THE ADVERT HERE:
“Nathan discovers and befriends Skye, who has landed in the woods beside his home. Their friendship develops as Nathan introduces Skye to many of his family’s festive traditions and brings them to life for her in the woods.
“They decorate the tree with fairy lights, celebrate the tradition of eating and hosting together, as he encourages her to try her first mince pie, and he also introduces her to the joy of thoughtful gifting by giving her his Christmas jumper.
“Through these shared moments, we see the magic of Christmas through the eyes of someone who has never experienced it before.”
This year’s soundtrack to the advert is performed by LolaYoung, a 20 year old singer-songwriter from South London.
The track ‘Together in Electric Dreams’, originally released by Philip Oakey and Giorgio Moroder in 1984, was chosen as a celestial compliment to the advert.
Lola was chosen for her rich and unique sound which brings to life the magic of the advert and the friendship that develops on screen.
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